Case Study - Micro P

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Case Studies / Case Study - Micro P

Micro P is one of the oldest and largest distributors of IT and Technology products in the UK Reseller Market. The company asked IT Industries to assist in opening up the European market for its products.

The products comprise a variety of cancalled orders from retailers, or vendor-supported stock clearances.

IT Industries uses its worldwide contacts to achieve the best selling price possible.  As a case in point, IT Industries exported 25,500 photo frames into our worldwide channels within Micro P’s 4 week timeframe.

25,500 photo frames needed to be relocated within a 4-week timeframe.

Our consultation procedure

IT Industries provided Micro P with in-depth consultation on potential target market location for placement of the photo frames; this process included rigorous analysis of locations best excluded in order to avoid channel conflict. 

Execution

IT Industries then identified and liaised with a source, undertaking all product shipment logistics on Micro P’s behalf.

Result

IT Industries continue to assist Micro P with ongoing stock movement and channel development.

European knowledge

“Micro-P has been working with IT Industries since 2008 and their knowledge within the European market has enabled us to grow our business and move de-committed and clearance stock within an area that we have not previously dealt with. The rewarding relationship has been built on efficiency, trust, loyalty and integrity. In this modern, fast-paced environment, such combined practices are rare and make IT Industries a first class company to work with.”

- Mark Kahr  - Purchasing and Marketing Director, Micro-P.